Customers are hesitating.
Your website, OTA listing or public reviews leave small doubts that make the safer option feel like booking somewhere else.
DEARDEN SOLUTIONS / NORWAY + REMOTE
Customers notice the small things. So do I.
I help independent hotels and small businesses fix the things that make customers hesitate, staff lose time, or managers keep putting off.
Websites, review support, direct booking checks and practical software. Built around the business you actually run, not a template somebody else sold you.
WHERE I START
I look for the bit everyone has learned to live with.
The outdated page. The reviews nobody answers. The direct site that says something different to Booking.com. The spreadsheet that became a system by accident.
Important work keeps slipping.
Reviews, updates or routine checks matter, but they are the first things to disappear when the week gets busy.
The workaround became normal.
Paper notes, repeated messages, spreadsheets and manual steps are eating time because nobody has had the chance to fix the process properly.
SOUTH WALES → NORWAY
HOSPITALITY / WEB / SYSTEMS
WHY ME
I have worked where the problem is happening, not just where it gets discussed.
I have spent more than fifteen years in hospitality, service and operational roles, including nearly a decade inside small hotel environments. I know what a busy desk looks like when the phone is ringing, guests are waiting and the “quick admin job” still has not been done.
Alongside that, I support Hawk-Eye technology operations at live football events across Europe. Working in that environment has strengthened how I think about reliability, communication and the bigger operational picture. When systems are being used live, small problems can quickly affect several people, so you learn to stay calm, understand what is happening around you and solve the right problem rather than simply reacting to the first thing you see.
That experience carries directly into the way I approach websites and software. A website is not just a design project, and an internal system is not just a collection of features. Both sit inside a wider business, affect real people and need to work properly when somebody actually depends on them.
Dearden Solutions brings those experiences together. I use web development, user experience and custom software to solve problems I understand from the operational side first.
WHAT I CAN TAKE ON
Ways I can help your business.
Start with the problem that feels most familiar. The scope and price are agreed before any work begins.
01
PROPERTY PRESENCE REVIEW
€449 one-offFIND WHAT MAY BE HURTING DIRECT CONFIDENCE
See your property the way a potential guest sees it.
I compare your direct website with your main OTA listings and guest feedback to find inconsistencies, booking friction and anything that may make the direct route feel less convincing.
- Direct website vs OTA comparison
- Pricing, policy and information consistency
- Mobile booking journey and calls to action
- Photography and first-impression review
- Recurring guest feedback themes
- Prioritised PDF report with screenshots and actions
What you get: a practical report you can use yourself, hand to your existing supplier, or ask me to help implement.
Ask about a property review ↘
02
REVIEW MANAGEMENT
€149 from / monthKEEP THE PUBLIC SIDE OF THE BUSINESS ACTIVE
Keep reviews moving without adding another job to the manager's week.
I monitor agreed review platforms, prepare professional replies in your tone of voice and flag recurring feedback worth paying attention to. You approve what goes public.
ESSENTIAL
€149
Up to 20 replies / month
STANDARD
€249
Up to 50 replies + monthly summary
ACTIVE
€399
Up to 100 replies + weekly monitoring
How it works: replies are supplied in a clear Excel or PDF file, ready for your team to approve and post.
Ask about review support ↘
03
WEBSITES
€549 fromMAKE IT EASIER TO UNDERSTAND AND TRUST YOU
Refresh what you have or build something clearer from scratch.
Mobile-friendly websites and landing pages built around what your customer actually needs to know. No filler pages, no hidden basics, no unnecessary complexity.
REFRESH
€549+
Focused improvements and mobile fixes
SIMPLE SITE
€799+
Landing page or compact site from scratch
BUSINESS SITE
€1,499+
More complete multi-page website
Need more? integrations, dashboards and application-style functionality are scoped separately rather than squeezed into a website package.
Ask about website work ↘
04
CUSTOM SOFTWARE
QUOTE scoped individuallyFIX THE PROCESS THAT NEVER QUITE FITTED THE TOOL
Build around the workflow instead of forcing the workflow around a template.
If paper, spreadsheets, WhatsApp messages or an awkward existing system are slowing the team down, I can map the problem and build a focused desktop or web tool around the way the business already works.
- Shift handovers and shared daily notes
- Task, request and status tracking
- Operational checklists and follow-up workflows
- Staff dashboards and reporting
- Simple internal databases and records
- Small prototypes before a larger build
Pricing: clear quote before work begins. Cost depends on workflow, users, integrations and ongoing support.
Tell me what the system needs to fix ↘NOT JUST A SERVICE LIST
A few examples of what "practical" means.
Seeing what can be done is easier to judge than a paragraph full of promises.
WEB / HOSPITALITY
Make the direct site feel like a deliberate choice.
The issue: important information was easy to miss and the site needed a clearer route from first impression to enquiry or booking.
The work: stronger hierarchy, mobile-friendly layouts, clearer room information and better visibility for the next action.
SOFTWARE / OPERATIONS
Turn scattered updates into one clear workflow.
The issue: operational information was spread across separate notes, messages and manual follow-ups, making status harder to see at a glance.
The work: a desktop tool bringing handovers, task tracking, status updates and daily operational records into one clearer place.
INSIGHT / REPUTATION
Stop looking at each review in isolation.
The issue: comments, OTA presentation and direct-site messaging can point to the same trust problem without anyone connecting them.
The work: compare the public picture, group recurring themes and turn them into a short list of things worth fixing first.
WHY THE DETAILS MATTER
Your website, listings and reviews are being judged together.
A guest rarely sees one page in isolation. They compare. They search. They read what other people said. Small contradictions can quietly make the direct route feel less certain.
of travellers visit an OTA at some point before making a travel purchase.
Expedia Group research ↗of consumers would pay more for a hotel with better customer reviews.
2025 Traveler Value Index ↗say a thoughtful management response improves their impression of a hotel.
Tripadvisor research ↗Statistics describe traveller and consumer research samples. They are context, not a promise of individual business results.
NO POLISHED BRIEF NEEDED
Send me the thing that is frustrating you.
It can be a website that feels dated, reviews nobody has time to answer, an OTA listing that does not match the direct site, or an internal process everyone has learned to tolerate.
A rough explanation is enough. I will read it personally and tell you where I think the best place to start is, even if that means telling you that you do not need me.
YOU DEAL WITH ME
No account manager. No handover. No repeating the story.
Prefer email?
sam@dearden.no