Dearden Solutions
Illustrative lakeside retreat overlooking a mountain fjord at sunset, with digital network lines

Hospitality Insight. Digital Solutions.

Practical consultancy, custom software and website development, backed by real hospitality experience.

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Better guest information. Fewer operational headaches.

I help independent hotels, B&Bs, guesthouses and holiday accommodation providers make better use of their technology, online presence and day-to-day procedures. By identifying inconsistencies, improving workflows and building practical digital solutions, I help smaller properties run more smoothly, give guests clearer information and strengthen their position in an increasingly competitive market.

Guests receiving a room key from a receptionist at a warm boutique hotel reception

What Dearden Solutions can do for you.

Each service offered can be commissioned on its own or as part of a package.

Consultancy Digital tools Websites Consistency

Hospitality Consultancy

Handwritten consultancy plan on a cork board: listen and understand, map the daily work, spot the gaps, agree priorities, make a practical plan and support the next steps.

Practical consultancy for new and established hospitality businesses, covering operations, branding, guest communication, booking journeys, websites, workflows and software choices.

The initial package includes a property overview, 30-90 minutes of preparation, a 60-minute remote consultation and a short follow-up email. Before we speak, I review your website, OTA listings, reviews and location to understand your property and focus our conversation. I send a few simple questions for you to answer beforehand or work through during the call. Your first email enquiry is free and establishes whether I can help.

Flexible hospitality, operational and technical support covering workflows, software, training, website improvements and practical troubleshooting. On-site visits, extensive audits, detailed research, development and extended reports are quoted separately. Larger projects and complex integrations have their own agreed scope.

Discuss your business

Software built around your work.

Installable software designed around your operational workflow, from staff handovers to housekeeping and internal reporting. Built with local data storage, with additional modules and cloud functionality available by quotation.

The standard package covers one primary operational function, a requirements discussion, basic testing and installation and usage documentation for the agreed operating system. Cloud hosting, remote databases, online synchronisation, multi-location access, advanced integrations and ongoing maintenance are quoted separately.

Clients receive a licence to use the installable application under agreed terms. Dearden Solutions retains its proprietary source code and underlying intellectual property; third-party components retain their own licences.

Talk through a workflow
Dearden Solutions operations dashboard illustration showing shift handover, tasks, contacts, transport, weather and operational quick links.

Websites built with your business in mind.

Four original hotel website concepts: Casa Marea's coastal resort, The Borough's bold city hotel, Still House's Nordic architecture and Fable & Fir's countryside retreat.

Tailored, responsive websites of up to five agreed pages, built around your business and delivered as complete website file packages. Your business controls its domain, with hosting available separately.

Desktop, tablet and mobile layouts, basic technical SEO, appropriate performance checks, browser and functional testing, and documentation are included. The complete package contains the agreed website files needed to operate and maintain it, without requiring a proprietary website-builder subscription.

You own and maintain your domain. Domain registration, standard hosting, major content creation, translations, complex migrations, backends, advanced databases, complex booking integrations and ongoing maintenance cost extra. Third-party materials retain their applicable licences.

Discuss your website See examples

Consistency & Support

Small inconsistencies create unnecessary work, confuse guests and affect how a property appears online. I help hospitality businesses keep digital information accurate and the guest-facing experience consistent.

I review agreed property information, identify differences and highlight what needs attention, with practical follow-up guidance. Third-party listings are not corrected automatically.

Illustrative findings view for fictional Kumo House: a breakfast inclusion mismatch, priorities and verification history.

The technology behind the checks.

I've designed and built my own in-house system to compare property information, record discrepancies and organise findings. I operate the system and deliver the managed review; the application is not sold, licensed or provided as standalone SaaS.

Choose one assessment every month or every three months. Both use the same reporting standard, with one professionally formatted PDF report per period delivered through an agreed secure method. Neither frequency includes continuous or real-time monitoring, interim checks or automated corrections. Each report reflects its scheduled point-in-time assessment.

Your online presence, reviewed.

We agree the property information and channels to compare, including your website and relevant booking listings. I review room details, facilities, arrival information and policies using authorised, client-provided or otherwise permitted sources, with source references and check dates.

Differences highlighted by priority.

Findings are grouped by category and priority so you can see what needs attention first. Genuine differences between room types or offers are considered in context. Missing or unverifiable details are identified separately and are not automatically treated as errors.

Your findings, in a clear PDF report.

Your executive overview and detailed findings explain what needs attention, why it matters to guests and the practical next steps. Reports are delivered through an agreed secure method. Historical comparison is included where comparable previous data exists; any scores require a defensible method.

Reviews are scheduled monthly or quarterly, with no continuous monitoring or interim checks. Reports highlight recommended changes; listings are not corrected automatically. Updates and implementation support are separate agreed work.

View consistency pricing Discuss consistency support

Practical guidance for your property.

Illustrative sage and lavender covers for the free hospitality guides, with the upcoming Before, During and After collection behind them.

Practical hospitality guides for independent hotels, B&Bs, guesthouses and holiday accommodation providers, helping you improve guest information, everyday operations and each stage of the guest journey.

Start with our free guides, available to read online or save as a PDF. Upcoming paid guides and toolkits will offer more detailed guidance, with checklists, templates and worksheets to put into practice at your own pace.

Explore guides
Sam Dearden supporting matchday technical operations at a football stadium

Experience that informs every solution.

I’m Sam Dearden, the founder of Dearden Solutions. My aim is to help strengthen the online and operational presence of new and existing small hotels and properties by bringing together my 15 years of customer-facing experience, knowledge of hands-on hospitality operations and practical web and application development skills.

Working directly with reservation systems, guest expectations and staff processes has taught me where information goes missing and why workarounds persist. That understanding helps me assess the real issue and build a solution people can use in their daily work.

I have spent several years developing my own hospitality software, including the property consistency comparison system and hotel workflow applications. My technical experience also spans troubleshooting time-sensitive communication and data-capture systems at live sporting events, alongside ongoing formal study of cyber security.

No project in mind just yet? Connect with me on LinkedIn. I'm always happy to explore where I could help, now or further down the line.

Services and pricing.

A fixed initial consultation, hourly support, scoped projects and scheduled reviews. Starting prices apply where shown; scope, deliverables and any additional costs are agreed before work begins.

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Initial Walkthrough & Analysis

A prepared property overview and a focused 60-minute remote consultation, with a short follow-up email setting out observations and possible next actions. The package includes the preparation before our call.

Scope, delivery & exclusions

Included

  • Free initial email contact to establish your needs and suitability.
  • An initial property overview and 30-90 minutes reviewing your website, OTA listings, reviews and location before the call. Simple questions are sent in advance to answer beforehand or discuss during the 60-minute remote meeting. A short follow-up email summarises observations, recommendations and possible next actions.
  • Agreed operational, branding, guest communication, booking, website, workflow, software-selection and digital concerns.

Not included

  • On-site visits, extensive research, comprehensive operational audits and detailed technical assessments.
  • Software development, website implementation, extended reports and ongoing support; quoted separately.

€299 excl. MVA €373.75 incl. 25% MVA per initial engagement

Further Consultancy & Support

Flexible hospitality, operational and technical support covering workflows, software, training, website improvements and practical troubleshooting. Additional agreed work is charged hourly; it is separate from the prepared initial consultation package.

Scope, delivery & exclusions

Included

  • Operational and branding guidance, guest-facing digital recommendations and workflow analysis.
  • Software evaluation, process planning, staff training, implementation assistance and technical troubleshooting.
  • Small agreed website changes, minor changes to existing applications and follow-up consultancy.

Not included

  • Larger application-development projects, major website redesigns and complex integrations; quoted separately.
  • Unlimited availability or guaranteed emergency support.

€99 excl. MVA €123.75 incl. 25% MVA per hour

Website Design or Rebuild

Tailored, responsive websites of up to five agreed pages, built around your business and delivered as complete website file packages. Your business controls its domain, with hosting available separately.

Scope, delivery & exclusions

Included

  • Up to five agreed pages with tailored visual design and desktop, tablet and mobile layouts.
  • Room, accommodation or service presentation; contact or enquiry functionality and links to existing booking providers where relevant.
  • Basic technical SEO, mobile optimisation, appropriate performance checks, browser and functional testing.
  • Documentation and complete file handover: agreed HTML, CSS, JavaScript, images, Markdown, configuration and other website assets.

Not included

  • Domain registration and standard hosting; hosting setup and ongoing arrangements cost extra by agreement.
  • Complex booking integrations, custom backends, advanced databases, major content creation, translations, paid services and complex migrations.
  • Ongoing maintenance and features outside the approved scope.

Delivery

  • The client owns and maintains their domain. Hosting is separate and can be arranged at additional cost.
  • Complete delivery of agreed HTML, CSS, JavaScript, images, Markdown documentation and other assets.

From €2,250 excl. MVA From €2,812.50 incl. 25% MVA per project

Custom Workflow Application

Installable software designed around your operational workflow, from staff handovers to housekeeping and internal reporting. Built with local data storage, with additional modules and cloud functionality available by quotation.

Scope, delivery & exclusions

Included

  • Requirements discussion, one agreed primary operational function and a tailored interface.
  • Suitable local data storage, relevant functionality, basic testing and an installable package for the agreed operating system or environment.
  • Basic installation and usage documentation.

Not included

  • Cloud hosting, remote databases, online synchronisation, multi-location access and automatic cloud backups.
  • Complex integrations, large multi-module platforms, major expansions, hosting, maintenance and features outside the approved scope; quoted separately.

Delivery

  • Dearden Solutions retains ownership of its proprietary application source code. Customers receive an installable application with usage rights under separately agreed licence terms. Third-party components retain their applicable licences.

From €1,950 excl. MVA From €2,437.50 incl. 25% MVA per application

Additional Application Module

An add-on within an existing Custom Workflow Application, such as housekeeping, reporting or staff tasks. Final pricing depends on complexity, integration requirements and development time.

From €400 excl. MVA From €500 incl. 25% MVA per additional module

Consistency reporting: choose your frequency.

The same comprehensive PDF standard, with a complete assessment every month or every three months.

Monthly Consistency Review

A comprehensive monthly assessment of your property's online information. One professional PDF report each month, with an overall consistency score where supported, detailed comparisons, discrepancies and recommended improvements. Suited to active properties needing frequent checks.

€275 excl. MVA €343.75 incl. 25% MVA per report

Quarterly Consistency Review

The same comprehensive property consistency assessment and professional PDF report, delivered once every three months. Ideal for smaller or more stable properties seeking periodic checks without monthly reporting.

€325 excl. MVA €406.25 incl. 25% MVA per report

One comprehensive reporting standard

Both frequencies include one property, agreed comparison sources and the same professionally reviewed PDF: executive overview, source and category scope, detailed matching information, discrepancies, missing and unverifiable information, prioritised findings and practical recommendations. Historical comparisons are included where comparable previous data exists.

Monthly reviews cost less per report, while quarterly reviews have a lower annual spend because fewer assessments are performed.

Scope, delivery & exclusions

Included

  • Overall property match and consistency scores supported by a clear, defensible methodology. Unverifiable information is identified separately from confirmed inconsistencies.
  • A detailed category breakdown and meaningful, professionally reviewed findings, rather than an unprocessed software export.
  • One complete scheduled assessment and PDF report, with the same quality and structure at either frequency.

Not included

  • Continuous or real-time monitoring, interim checks and automated corrections. Each report reflects its scheduled point-in-time assessment.
  • Website corrections, external listing updates, additional properties and unapproved sources.

Delivery

  • The in-house comparison software supports the service and is not sold or licensed to review clients. PDFs are delivered through an agreed secure method.

Dedicated Digital & Operational Support

Book 10 dedicated working hours for your website, software or operational project. Focused technical and practical support when your business needs it, without an ongoing subscription.

Book for a chosen month when needed. No automatic renewal or requirement for consecutive bookings.

Scope, delivery & exclusions

Included

  • 10 working hours prioritised around your agreed objectives: website changes, small software adjustments, existing application troubleshooting, workflow improvements, digital or operational consultancy, technical support, ad hoc consistency checks and implementation assistance.

Not included

  • New major applications, large website rebuilds, complex integrations and unapproved additional work.
  • Guaranteed emergency or out-of-hours support and recurring consistency PDF reports unless specifically included in the proposal.
Discuss dedicated support →

€895 excl. MVA €1,118.75 incl. 25% MVA per 10-hour block

Dearden Solutions is registered for Norwegian MVA. Prices are shown in EUR. Norwegian VAT/MVA is displayed at the standard 25% rate where applicable. GBP and NOK amounts are indicative conversions. Final applicable taxes and project costs are confirmed by quotation.

Complex projects, additional features, hosting and ongoing maintenance are quoted separately.

Reports do not include automated corrections or continuous monitoring. Dedicated support is a 10-hour block for a chosen month, with no automatic renewal. Additional work requires prior agreement.

Let's talk about
what you need.

Whether it's a hospitality challenge, a better website, an internal application or an idea that needs exploring, tell me what you're working on.

Email me directly
Based in Norway
Working with businesses internationally.

You don't need a finished brief.

A few details about the challenge or idea are enough to start.

What happens after you enquire?

I personally reply within 24 hours with an initial response to your request and how I could help. From there, we can arrange a call or continue by email to discuss the right services and agree the next steps.

Tell me if you have a timeframe in mind. We can discuss your deadline and confirm a realistic schedule before agreeing the work.

Consultancy
Can usually start within 1-3 business days once I have a clear overview of your property and we have agreed the work.
Websites
Typically 2-8 weeks, depending on complexity and workload. We agree the delivery timeframe before the project starts.
What can I help you with? (optional)

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